Stone plate as a building material products, their consumption rate is extremely low.Stone Market Branding probably life-long consumer spending in the end the course will only appear once, twice only.Unlike the general market consumer goods, stone plate products because of their extremely low frequency of repeat purchase, complex and professional installation process, so few consumers will demand in the absence of rigid slabs under the initiative to understand product information.
Stone brand effectiveness of mass media than to be much lower than we usually within reach of everyday consumer goods. Familiar with the operation of the advertising propaganda people understand this reasoning: brand advertising investment carried out, at least more than half is wasted. Relative with the "semi-consumption-based" nature of the stone plate products, the effectiveness of its advertising spending will be lower than that.Media advertising and consumer generated intersection point in time, to promote consumption and to achieve effective consumer spending impulses likely be minimal.
shoushan stone fine carving
prospects for future stone
artificial stone
没有评论:
发表评论